At a glance
- 15+ years across product design, design systems, and frontend engineering — delivered at Staff level in fintech, communications, and consumer mobile
- Design systems at scale — four years growing Checkout's design system from proof-of-concept to org-wide adoption. 50+ components, full governance, and C-Suite reporting across design and engineering
- Enabling product designers to contribute production code — upskilling the design org to prototype and ship frontend code through the design system, with agentic workflows as an accelerant, and partnering with engineering on the guidance and guardrails strategy for scale
- Equally fluent in 0-to-1 product work — sole lead on Twilio Frontline from concept to private beta; implemented and executed a comprehensive analytics strategy for enterprise experiences
Skills
- visual & interaction design
- prototyping
- motion & micro-interactions
- typography
- responsive design
- native mobile design (iOS/Android HIG)
- UI tooling (Figma, Penpot, Sketch)
- design systems
- component libraries
- design tokens
- governance & contribution models
- measuring design system ROI
- documentation
- multi-brand theming
- design leadership
- mentorship
- design critique
- hiring & interviewing
- competency frameworks
- c-suite stakeholder management
- product & strategy
- product strategy
- roadmap prioritisation
- OKRs
- analytics strategy
- competitive analysis
- business case development
- user research & accessibility
- usability testing
- journey mapping
- jobs-to-be-done
- WCAG 2.2
- inclusive design
- screen reader testing
- frontend development
- HTML
- CSS
- JavaScript
- TypeScript (intermediate)
- React (intermediate)
- WCAG 2.2 accessibility
Experience
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Checkout.com
Staff Product Designer: August 2021 – Current
Design lead across enterprise experiences and design systems — shipping complex payment experiences, influencing at executive level, and growing design capability.
- Owned the Checkout Design System from proof-of-concept to org-wide adoption over four years — shipping 50+ components and patterns, establishing governance and contribution models, and reporting usage metrics to C-Suite stakeholders. Led a brand refresh through the system with a lean two-designer, two-engineer team, with minimal disruption thanks to prior investment in component architecture.
- Researched, defined and implemented agentic workflows for the design system — accelerating component creation and documentation, and enabling designers to take work from concept to production independently.
- Led C-Suite buy-in and strategy to implement WCAG 2.2 (AA) accessibility improvements that directly contributed to two merchant wins with $1m+ throughput — where accessibility had previously been cited as a blocker — and strengthened the company's position in RFP processes.
- Defined a comprehensive Analytics strategy for Enterprise experiences, designing and shipping multiple projects that unified payment lifecycle storytelling across Dashboard. In 2026, Checkout.com's Forrester score for data, analytics and insight rose from 3/5 to 5/5 — placing the company alongside Stripe and Adyen.
- Grew design capability across a 31-person design org — directly mentoring four product designers pursuing leadership paths, enabling designers to prototype in real frontend code using AI tooling, and partnering with engineering to create onboarding guidance for designers contributing to production codebases.
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Twilio
Senior Product Designer: February 2019 – July 2021
Delivered across enterprise and consumer mobile at Twilio — bringing mobile expertise to an established contact centre platform and leading a greenfield product from concept to private beta.
- As sole lead designer, took Twilio Frontline from concept to private beta — a consumer iOS and Android app for frontline workers managing multiple messaging channels. Ran a field trial with Nordstrom employees; a testing connector devised under Covid restrictions proved useful enough to ship with the beta release.
- Contributing designer of Flex's programmable component system — a fully customisable UI framework enabling enterprise customers to inject individual components into third-party platforms such as Salesforce. Aligned with PMM to ensure a consistent story from technical documentation through to marketing and sale. Presented Flex at Twilio's annual SIGNAL conference at the Moscone Center.
- Shipped a responsive framework that brought the existing contact centre experience to mobile for agents and supervisors in the field.
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Freelance
September 2014 – February 2019
Five years of freelance and contract work across product design and front-end engineering — from early-stage startups to household-name brands, with an extended period living and working in Stockholm. Clients included: British Airways, New Look, Moorfields Eye Hospital, Electrolux, Sainsbury's, and JCDecaux.
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Earlier roles
Earlier roles at August Media (2012–2014) and ID Media Group (2008–2012) as a Digital Designer, working with clients including IKEA, The Times, WWF, and Renault UK.
Education
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University of Westminster
2005 – 2008
BA (Hons) Graphic Information Design, 2:1